The Know Your Fuel campaign was created to promote awareness about new fuel labels which have been introduced in the UK. The primary objective of the campaign was to help the public understand the label changes, transition smoothly to the new labels and know which fuel is right for them. Our mission was to get the message “Same fuel, new label” across and make the new label changes as clear as possible to avoid confusion among consumers. Collateral that was created as part of this campaign included the logo, a poster, a leaflet, a staff FAQ guide, stickers, a trade press ad, social media posts, website design and the campaign toolkit.